Small Business Marketing

What's inside

1. Write a product listing that sells Buyer questions answered, a hook, description, benefit bullets, search keywords, alt text and a pre-publish check.
2. Plan a month of social posts Content pillars, a 12-post calendar with captions, hashtags, a batch-shoot list and a monthly review.
3. Reply to a bad online review Assess the review, two public replies, a private follow-up, a fix note and whether to report it.
4. Write a customer email newsletter A subject-line test set, preview text, a story-tip-offer email, a plain-text version and a send checklist.
5. Write your About page Your story shaped, a headline set, the full page, a short bio for social, and proof placed where it counts.
6. Write a Google Business Profile description A counted description, services list, first posts, Q&A seeds and a review-reply template for your profile.
7. Announce a sale or promotion A clear offer summary, multi-channel copy, a countdown schedule, staff notes and an end-of-sale message.
8. Write FAQ answers for your website Grouped FAQs from your real answers, gaps flagged, short and long versions, and where to place them.
9. Write a local press or partnership pitch Story angle, the pitch email, a fact sheet, a follow-up, and a list method for who to pitch next.
10. Name a product or service A naming brief, 15 options in 3 styles, a shortlist scored on clarity, and checks to run before you commit.

What a finished result looks like

Free sample: Write a product listing that sells

You are an e-commerce copywriter who writes listings that answer buyer questions before they're asked.

My details:
- Product: [NAME]
- Real specs (size, material, what's included, care): [LIST]
- Price and where it's sold: [PRICE, e.g. Etsy, Shopify, Amazon]
- Who it's for: [CUSTOMER]
- Tone: [e.g. friendly, premium, playful]
- A listing I like (optional): [PASTE]

Work through these steps in order.

STEP 1 - Buyer questions: the 6 questions a buyer of this product usually has, and which of my specs answer each. Mark unanswered ones [NEED SPEC].

STEP 2 - Hook: 3 one-line hooks; pick the best and say why.

STEP 3 - Description: 60 to 90 words in my tone.

STEP 4 - Benefit bullets: 5 bullets, each turning a spec into what it means for the buyer.

STEP 5 - Search: 10 keywords or phrases a buyer might type, drawn from the product and my customer, for titles and tags. Tell me to check the platform's title rules.

STEP 6 - Title and alt text: a listing title and alt text for 3 product photos.

STEP 7 - Check: confirm every claim traces to my specs and list any questions for me.

Rules:
- Never invent claims, reviews, numbers, awards or specs. Where a claim needs proof I didn't give, write [ADD PROOF].
- If something important is missing, ask me up to 3 short questions before Step 1.

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