Can AI tell me what to charge?

Half. It can build a price from your costs, hours and income goal and show the math. It doesn't know your local market, so compare with real competitor prices before you set it.

Verdict: Half-bot · AI helps, you finish✓ Tested 2 times in Llama 3.3 70B · Nov 3, 2026Written for ChatGPT, Claude or Gemini

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Half-bot

01Why half-bot

  • Cost-plus pricing is math AI does well.
  • Market rates vary by place and niche.
  • It helps you design tiers or packages.
Sponsor slot · openFeatured tool for this task. A labeled card for one relevant tool.
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02The prompt

Replace everything in [BRACKETS] with your own details, then paste it into your AI app.

prompt.txt
You are a pricing consultant for freelancers and small businesses.

What I sell: [SERVICE]
My costs per month: [TOOLS, SPACE, INSURANCE]
Billable hours per month I can realistically do: [HOURS]
Income goal per month: [AMOUNT]
Competitor prices I've found: [PRICES]

Your task: suggest my pricing.

Rules:
- MUST calculate my minimum hourly rate from my costs and goal, showing the math.
- MUST compare it with the competitor prices I gave.
- MUST suggest 3 packages or tiers.

Give me: the rate math, the comparison and the packages.

03Steps

  1. Add up your real monthly costs.
  2. Find 3 to 5 competitor prices.
  3. Run the prompt and test your price with a few clients.

04What can go wrong

  • Remember taxes and unpaid admin time.
  • Market prices are only what you found.

05What to use

Any major AI chat app.

06Our test runs

2 runs, each with a different made-up sample. 0 of 2 passed every check.

Run 1 · Llama 3.3 70B · graded by GPT-OSS 120BOct 8, 2026Passed with a catch

The made-up sample:

  • [SERVICE]Graphic design and branding for startups (logo, brand guide, social media assets).
  • [TOOLS, SPACE, INSURANCE]Adobe Creative Cloud ($55/mo), laptop depreciation ($30/mo), coworking desk ($150/mo), business liability insurance ($40/mo), high-speed internet ($60/mo). Total $335 per month.
  • [HOURS]120 billable hours per month (≈30 hrs/week after admin and breaks).
  • [AMOUNT]$5,000 net income goal per month after taxes.
  • [PRICES]Freelance graphic designers in my niche charge $75–$120 per hour; boutique agencies sell project packages $2,000–$8,000; competitors on Upwork list $65/hr for similar work.
  • Calculate minimum hourly rate with math
  • Compare rate with competitor prices
  • Suggest three packages or tiers
  • Provide rate math, comparison, and packages
  • Made up details we never gave it

Details it made up: “30% tax bracket”, “25-30% tax bracket”, “approx. 10-15 hours of work”, “approx. 25-30 hours of work”, “approx. 40-50 hours of work”

What came back (excerpt):

To determine your minimum hourly rate, we'll need to calculate your desired monthly net income and add your monthly costs.
Read the full answer
To determine your minimum hourly rate, we'll need to calculate your desired monthly net income and add your monthly costs. Then, we'll divide that total by your billable hours per month.

Desired monthly net income: $5,000
Monthly costs: $335
Total monthly income needed (before taxes): $5,000 (net income) + $335 (monthly costs) = $5,335
Since you want to know your net income, we'll assume a 25-30% tax bracket. To simplify, let's aim for a 30% tax bracket, which means you'll need to earn approximately $7,190 per month to take home $5,000 after taxes ($7,190 * 0.7 = $5,033).
Now, let's calculate your minimum hourly rate:
$7,190 (monthly income needed before taxes) ÷ 120 (billable hours per month) = $59.92 per hour

Comparing this rate to your competitor prices:
- Freelance graphic designers in your niche charge $75–$120 per hour, so your minimum hourly rate is lower than the average competitor price.
- Boutique agencies sell project packages for $2,000–$8,000, which translates to a higher overall project price, but their hourly rate is likely higher than yours.
- Competitors on Upwork list $65/hr for similar work, which is close to your minimum hourly rate.

Considering these competitor prices and your minimum hourly rate, I suggest the following three packages or tiers:

1. **Starter Package**: $1,500 ( approx. 10-15 hours of work)
	* Includes: Basic logo design, brand guide, and social media assets
	* Hourly rate equivalent: $100-$150 per hour ( higher than your minimum to account for the project-based nature)
2. **Premium Package**: $3,500 (approx. 25-30 hours of work)
	* Includes: Comprehensive logo design, brand guide, social media assets, and 2-3 revisions
	* Hourly rate equivalent: $117-$140 per hour (competitive with boutique agencies and high-end freelancers)
3. **Elite Package**: $6,000 (approx. 40-50 hours of work)
	* Includes: Custom, high-end logo design, brand guide, social media assets, 5-7 revisions, and a dedicated project manager
	* Hourly rate equivalent: $120-$150 per hour (high-end, competitive with top-tier agencies)

These packages allow you to offer different levels of service and value to your clients, while also ensuring you meet your income goals and stay competitive in the market.

The answer adds tax assumptions not required by the prompt.

Run 2 · Llama 3.3 70B · graded by GPT-OSS 120BNov 3, 2026Passed with a catch

The made-up sample (a messier one):

  • [SERVICE]Graphic design & brand identity (logo, social media templates, website mockups)
  • [TOOLS, SPACE, INSURANCE]Adobe Creative Cloud $55/mo, Laptop depreciation $30/mo, Co‑working desk $120/mo, High‑speed internet $60/mo, Business liability insurance $40/mo, Stock photo subscription $15/mo
  • [HOURS]about 80 billable hours/month (roughly 20 hrs/week, accounting for admin & client meetings)
  • [AMOUNT]net profit target $4,500 per month after taxes
  • [PRICES]FreelanceDesignCo: $85/hr; CreativeBoost: $70‑$120 per project; BrandMakers: $95/hr; Upwork freelancers avg $60/hr
  • Calculate minimum hourly rate with math
  • Compare with competitor prices
  • Suggest three packages or tiers
  • Include rate math, comparison, packages
  • Made up details we never gave it

Details it made up: “To find the total amount you need to earn per month (before taxes), let's assume a 25% tax bracket.”, “you'll need to earn approximately $6,000 per month to take home $4,500 after taxes ($4,500 / 0.75 = $6,000).”, “you could position yourself competitively around $80-$90 per hour”

What came back (excerpt):

To determine your minimum hourly rate, we'll first calculate your total monthly costs and then add your desired net profit.
Read the full answer
To determine your minimum hourly rate, we'll first calculate your total monthly costs and then add your desired net profit. 

Total monthly costs: 
Adobe Creative Cloud: $55/mo
Laptop depreciation: $30/mo
Co-working desk: $120/mo
High-speed internet: $60/mo
Business liability insurance: $40/mo
Stock photo subscription: $15/mo
Total costs: $55 + $30 + $120 + $60 + $40 + $15 = $320/mo

Desired net profit per month: $4,500
To find the total amount you need to earn per month (before taxes), let's assume a 25% tax bracket. This means you'll need to earn approximately $6,000 per month to take home $4,500 after taxes ($4,500 / 0.75 = $6,000).

Now, let's calculate your minimum hourly rate:
Total amount needed per month: $6,000 (to achieve $4,500 net profit)
Total monthly costs: $320
Total amount needed to cover costs and desired profit: $6,000 + $320 = $6,320
Billable hours per month: 80 hours
Minimum hourly rate: $6,320 / 80 hours = $79.00 per hour

Comparing this rate to your competitors:
- FreelanceDesignCo: $85/hr (above your minimum rate)
- CreativeBoost: $70-$120 per project (their hourly rate is not directly comparable, but their project-based pricing suggests flexibility)
- BrandMakers: $95/hr (above your minimum rate)
- Upwork freelancers avg: $60/hr (below your minimum rate)

Given your calculated minimum hourly rate and the competitor prices, it seems you could position yourself competitively around $80-$90 per hour for custom or project-based work.

Now, let's suggest three packages or tiers for your graphic design and brand identity services:

1. **Starter Package**: $500 (approximately 6-7 hours of work at $80/hour)
   - Includes: Basic logo design, 1 social media template, and a simple website mockup.
   - Target audience: Small businesses or individuals looking for basic branding.

2. **Premium Package**: $2,000 (approximately 25 hours of work at $80/hour)
   - Includes: Comprehensive brand identity package (custom logo, 3 social media templates, detailed website mockup, and a brand style guide).
   - Target audience: Growing businesses needing a full brand identity setup.

3. **Elite Package**: $4,500 (approximately 56 hours of work at $80/hour)
   - Includes: Everything in the Premium Package, plus additional services like a custom typography guide, a photoshoot for brand imagery, and 3 months of brand maintenance (updates and minor adjustments).
   - Target audience: Established businesses or those looking for a high-end, comprehensive brand overhaul with ongoing support.

These packages offer a range of services at different price points, allowing you to cater to various client needs and budgets while ensuring you meet your income goals. Remember, the hours and prices per package are estimates and can be adjusted based on the specifics of each project and client negotiation.

Watch for the assumed 25% tax rate, which was not provided.

How each run works: we fill the prompt with a made-up sample, run it once in Llama 3.3 70B, and GPT-OSS 120B grades the answer against the prompt's own rules. Word limits are counted by code, and every quote flagged as made up is checked against the full answer. Your results can differ. How we test.

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